Building Better Homes, Partnerships & Returns
PennyReady Ventures develops high-quality duplexes and build-to-rent assets throughout Northwest Indiana.
Our Mission
Our mission is to transform underutilized land throughout Northwest Indiana into high-quality, thoughtfully designed duplexes and build-to-rent communities. We create lasting value through transparent partnerships, disciplined development, and a repeatable construction model that reduces risk while maximizing long-term returns for our investors, partners, and residents.
New Construction & Duplex Development
PennyReady Ventures specializes in developing high-quality duplexes and build-to-rent assets across Northwest Indiana. Our repeatable infill model delivers predictable build costs, efficient scheduling, and long-term rental strength. From land acquisition structures to full project delivery, we handle every step—ensuring investors receive stable, reliable returns backed by strong market fundamentals.
Investor Partnerships & Project Capitalization
We structure investment partnerships that align incentives and minimize risk. Whether creatively securing infill lots or funding construction through investor-backed capital, our model provides transparent reporting, strategic planning, and a BRRR-friendly exit strategy. Investors benefit from equity, long-term passive income, and repeatable development opportunities.
STR & Mid-Term Rental Management (ReadyStay Housing)
Through ReadyStay Housing, we manage short-term and mid-term rentals for investors, traveling professionals, insurance stays, and corporate clients. Our hospitality-driven approach improves occupancy, increases nightly value, and provides stable monthly income. This integrated service allows us to support investors long after a development project is complete.
Why PennyReady Ventures Stands Apart
We are more than a development company — we’re a vertically integrated operation bringing together land strategy, design, construction, leasing, and long-term rental management under one roof. This allows us to create predictable investor outcomes, repeatable build efficiencies, and projects that strengthen Northwest Indiana communities.
- Proven Duplex & Infill Development Model: Our repeatable duplex blueprint reduces unexpected expenses and accelerates timelines.
- In-House General Contracting: We control quality, scheduling, and cost — eliminating typical GC markup and delays.
- Investor-Aligned Structures: Transparent capital models, fair equity splits, and consistent reporting.
- ReadyStay Housing Integration: Our STR/MTR platform maximizes cash flow for furnished rentals and insurance/relocation tenants.
- NWI Market Expertise: Deep knowledge of zoning, neighborhoods, rents, and investment trends across Lake & Porter counties.
Meet the Founder
John Schmoeger is a Northwest Indiana real estate professional, developer, and investor known for combining hands-on construction experience with strategic market insight. As a licensed Realtor with The Jana Caudill Team and the founder of PennyReady Ventures, John oversees the full lifecycle of each project — from land sourcing and feasibility to planning, construction, leasing, and investor reporting.
His approach blends practical field knowledge with data-driven decision-making, resulting in scalable, repeatable, and profitable build-to-rent developments across Northwest Indiana. John’s commitment to transparency, communication, and an investor-first strategy has positioned PennyReady Ventures as one of the region’s most trusted small-scale development firms.
Our Process
Our development model was built for consistency, predictable returns, and repeatability. Every project follows a clearly defined framework designed to reduce risk, streamline construction, and create strong long-term assets for our investors and partners.
- ✔ Lot Sourcing or Creative Acquisition — Identify, option, or secure NWI infill lots.
- ✔ Pre-Development Planning — Architecture, budgeting, approvals, and timelines.
- ✔ Structured Capital Raise — Investor alignment for land + construction phases.
- ✔ Efficient New Construction — GC-managed builds with strict cost controls.
- ✔ Lease-Up & Management — Long-term rentals or STR/MTR via ReadyStay Housing.
- ✔ Refinance or Hold — Return investor capital, maintain equity, repeat.
Why Investors Choose PennyReady Ventures
Proven Build-to-Rent Expertise
We develop modern, desirable duplexes designed for long-term rental stability, optimized BRRR performance, and predictable investor returns. Our repeatable build model ensures consistent quality and cost control across Northwest Indiana.
Transparent, Aligned Partnerships
Investors stay fully informed through structured updates, budgeting transparency, on-site progress reporting, and long-term alignment. We operate with integrity and prioritize investor confidence at every step.
Full-Service Management Capability
Through our ReadyStay Housing division, we offer long-term, mid-term, and short-term rental management. This gives investors multiple exit paths and maximizes both occupancy and asset performance.
Why Investors Partner With Us
PennyReady Ventures combines proven construction experience, strategic land sourcing, and a repeatable build-to-rent model designed to deliver dependable, long-term returns. Our vertically integrated process reduces risk, accelerates timelines, and creates strong value for partners seeking stable, asset-backed investments.
Transparent Partnership Model
We clearly outline project budgets, timelines, construction milestones, and investor expectations from day one—ensuring aligned incentives and open communication throughout the entire development cycle.
Repeatable & Scalable Projects
Our infill duplex model is intentionally designed for scale. With consistent plans, proven trades, and standardized cost structures, investors benefit from predictable results on every project.
Full Lifecycle Support
From lot acquisition and architectural planning to construction, leasing, and long-term management, we handle every phase in-house. Investors enjoy a passive, professionally managed experience backed by real operational expertise.
Featured Project: Fircrest Duplex Development
A Scalable Build-to-Rent Model in Northwest Indiana
The Fircrest Duplex Project represents our repeatable, investor-optimized approach to infill development. Featuring two 3-bed, 2-bath units with modern layouts and energy-efficient construction, this project demonstrates the strength of our Build-to-Rent strategy across Northwest Indiana.
View Full Project DetailsOur Commitment to Investors & Partners
At PennyReady Ventures, every project and partnership is built on integrity, accountability, and transparent communication. Whether developing build-to-rent duplexes, managing short- and mid-term rentals through ReadyStay Housing, or creatively structuring land deals, our priority is delivering predictable results and long-term value.
Transparent Project Execution
Clear reporting, financial transparency, and full visibility into each phase of development — from planning to construction to lease-up.
Aligned Incentives
Our compensation structure is performance-driven and aligned with investor success, ensuring every decision supports strong long-term outcomes.
Scalable Partnership Model
Our repeatable duplex build model allows partners to participate in multiple future projects, expanding portfolios while reducing development risk.
Who We Are
PennyReady Ventures LLC is a privately held parent company based in Northwest Indiana. We provide business consulting, brand development, digital marketing, and systems integration for select ventures and partners.
Grounded in innovation, strategy, and integrity, we build the structure, credibility, and operating systems that help businesses grow with confidence and long-term value.
Whether launching, optimizing, or expanding into new markets, PRV delivers the insight, tools, and execution to power sustained success.
Leadership & Brands
Founded and led by John Schmoeger, PennyReady Ventures oversees a focused portfolio of ventures.
Our Mission: Empower businesses with clarity, systems, and strategy—so they grow with confidence, credibility, and purpose.
About PennyReady Ventures
PennyReady Ventures is led by John Schmoeger, a licensed Realtor, certified probate expert, general contractor, and real estate developer with deep experience across Northwest Indiana. The company specializes in new-construction development, duplex projects, investment partnerships, and residential real estate services.
Direct Answers
What does PennyReady Ventures do?
The company builds duplexes, manages development projects, provides general contracting, and supports real estate buyers, sellers, investors, and relocating families.
Where does the company operate?
Portage, Valparaiso, Chesterton, Crown Point, Merrillville, and the greater Northwest Indiana region.
Who leads the company?
The company is managed by John Schmoeger, who oversees both real estate and development operations.
Key Facts
- Real estate developer and general contractor
- Based in Portage, Indiana
- Specializes in duplex and build-to-rent projects
- Experienced in probate and relocation real estate
- Works with investors and local homeowners
About PennyReady Ventures, LLC
PennyReady Ventures is a privately held business development and investment firm headquartered in Portage, Indiana.
Our mission is to empower business professionals and property owners through strategic consulting, digital innovation, and sustainable real estate ventures.
As the parent company of brands like ReadyStay Housing and NW Indiana Probate Services, we operate with a focus on reliability, transparency, and long-term partnerships.